How to Set Up a New Prime Video Profile on Mobile
From there, tap the drop-down arrow next to your name. You’ll see a list of all active user profiles and a premade “Kids” profile.
To create a new user profile, tap “New.”
In the profile creation page, type a name and choose whether you’d like this to be a “Kids” profile. If you do, this account will only be able to access kid-friendly content and recommendations.
Tap “Save” to create the new profile.
To switch to the new profile, tap the drop-down arrow next to your name. You’ll see the new account listed under your other profile(s); tap it to use that profile.
Customize Your Prime Video Profile in the Mobile App
If you want to set up content restrictions for kids’ profiles, tap “Parental Controls.” Here, you can set viewing restrictions and change your Prime Video PIN after confirming your password.
You’ll have to perform the initial setup of a Prime Video PIN on a desktop browser (we cover this below). In the mobile app, you can only change an existing PIN; tap “Change Prime Video PIN” to do so.
On an iPhone, you can also tap “Enable Face ID” to require a biometric login instead of a PIN to watch restricted videos. However, note that “Viewing Restrictions” must also be enabled to use this feature.
Set Up a New Prime Video Profile From a Desktop
Click your username at the top right, and then select “Add New” from the drop-down menu. The same as the mobile version, you’ll see a default “Kids” profile in the list.
On the “New Profile” page, type the name of the account and toggle-On the option next to “Kid’s Profile?” if this is a profile for a child.
Click “Save Changes” to create the profile.
Customize Your Prime Video Profile From Your Desktop
If you want to customize parental controls or set content restrictions, navigate to the “Parental Controls” tab. You’ll be prompted to create a five-digit PIN, which you’ll use to authorize Prime Video purchases and bypass any restrictions you set up for a profile.
After you create a PIN, you can also choose whether it should be required for future purchases, including movies and rentals.
Below this setting, you can also customize any viewing restrictions and to which profiles these should apply. Keep in mind that a “Kids” profile can only access kid-friendly content, like cartoons. It will also only display child-friendly recommendations, and these settings can’t be changed or altered within that profile.
